Analysing Marketing Opportunities

NameUniversityCourseTutorDateIntroductionA situation compend is the art of examining the internal strengths and weakness of a federation , its external opportunities and the threats . Such an analysis is besides referred to as the dweeb analysis . This is a fundamental element that is commonly utilise in improving the market strategies and activities of finical governing clay and companies . A situational analysis was carried out on the Flamingo coffee bar , this is a business that deals with preparation of food mostly for breakfast and other(a)(a) brightness level meals . The governing prep bes its special product called the hearted cookie . These cookies unremarkably come in many sea tangles namely orange flavor , mango , pineapple , strawberry and apples . These argon all graphic flavors that are put into the c ookies to enhance good taste of cookies and in like manner to distinguish the products of the flamingo cafe from other products from other formations . At the equal time the cookies are prepared with truly low strike line content this will enable the organization to take up customers who are aging , the different flavors serve to attract the customers who are early and in their youthful stages (Berry 2002The organization is located at the oxford passageway , adjacent to the Pepsi distributors in New York . Flamingo cafe atomic number 50 also pass for a restaurant because many other velvety drinks are available on request . It unremarkably serves a result of customers during the different times of the day . The products of the flamingo cafe are usually of a remarkable quality and that is what is part the organization to go through many endless customersThe of import purpose of this particular date is to make an analysis of the doable macro-environment for the trend s having a heavy push upon the cause and t! he development of the flamingo cafe . Also the purpose of this analysis is to make identification of the affirmable opportunities and the threats of the flamingo cafe that are shortly outside the organization s fake .

The role of merchandise is border district the resources and capabilities of the flamingo s cafe with the opportunities for marketing that are external to the organization . And the taste of the take ups for the customers is springy in achieving of this aim in the flamingo cafeThe organization is also conscious(predicate) of those factors that are capable of evolving the needs for their customers (Christopher 2003 . Whenever the need of its customers change at that pl ace is always an impact on the talent of the organization to service of process its customers . The macro environment comprises of a large social forces that john affect the community within which the organization operates . These macro environmental forces are usually in truth regnant and in most cases the organization can do very teeny-weeny to put the forces under controlThe macro-environment elements having heavy impacts on the manufacture of the flavored cookies accommodate the following economic , political and legal , demographic , born(p) , technological and cultural . These six forces are very significant in the part of information of products and services of a particular organization . These forces have been...If you want to get a generous essay, order it on our website: OrderEssay.net

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