Mpl Analysis

Introduction and background Maple interchange Foods, which will be abbreviated to MLF or Maple LF for the remainder of this report, is a respected food processing telephoner that has been operating in Canada for the last century. It has been through a serial publication of amalgamations and mergers, with its latest being from 1995-2001 where new systems were introduced, operations streamlined and nearly recent acquisitions were completed. The caller-ups operations consist of tercet main beas of business which are bakery products, meat products and agribusiness. The companys largest sector of business, and thus the focus of this report, is the meat products base which in the year 2000 achieved sales of almost $2.5 billion. The meat products divergence of MLF is divided in to several independent operating companies which are Maple Leaf Pork, Maple Leaf Poultry, Maple Leaf International and Maple Leaf Consumer Foods. Maple Leaf Consumer Foods consists of many divisions including the packaged meats division which produces and distributes products such as bacon, ham actor and blistery hounds, etc. In 2000, total MLF hot quest after sales were approximately $50 million, making the MLF hot dog portfolio of products the largest meat category at MLF Consumer Foods. Maple Leaf Foods currently produces and food commercializes golf club different brands of hot dogs.

Their industry performance in the hot dog market is based on both clam sales and volume of hot dogs. For marketing purposes, MLF has segmented the market in two ways: 1) by target consumer (adult or family) and 2) by price. Symptoms MLF is currently having difficulties with its hot dog portfolio of products and how these products are execute in the market. Of the nine MLF hot dog brands, five are losing significant market share (one brand in ill-tempered has lost as much as 45% relation to last year) and another is down marginally. This decline in market share can be attributed to two main factors: 1) The immobile presence of MLFs leading... If you want to get a secure essay, order it on our website: Orderessay

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