Marketing Plan: Phase I Paper

No foresighteder will the words Honey, I think I left the stove on, be utte ruby-red.

Abstract

According to the National advance Protection Association (NFPA, 2006), cooking fires are the #1 have of home fires and home fire injuries resulting in hundreds of deaths and hundreds of millions of dollars of damage each year. With such troubling reports kitchen safety has become increasingly measurable to consumers. In order to demonstrate commitment to consumer safety universal Electric (GE) is pleased to introduce its latest innovation in cooking products development - the GE Range Safety Sensor.

Product Description

The drive of the GE Range Safety Sensor is to alert the substance abuser when the range burner remains on after removing cookware from the burner. Often, when a range burner is turned low (simmer) the person in operation(p) the stove is unable to see the flame on a gas stove, or the coils are no longer red on an electric stove. This can result in accidental burns or fires. To reduce the likelihood of such accidents, the GE Range Safety Sensor would project a legitimate and timed example beep with accompanying flashing warning light to notify the user that the range is still in operation. The GE Range Safety Sensor will tending prevent burns to customers, children, and home property, while eliminating wasted energy.

Organization Overview

GE Consumer and industrial has 11 technology, services, and financial businesses with more than 300,000 employees in 160 countries approximately the globe (GE.com, 2006). This $13 billion industry leader in major appliance, lighting, and integrated industrial equipment systems and services has set long term financial goals of 8% organic revenue maturation, greater than 10% annual earning growth, operating cash flow growth exceeding earning growth, and a return on average amount capital exceeding 20% (GE.com, 2006). In each of its businesses,

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