Content Archetypes.

sum Archetypes of Customer Interface Archetypes October, 2002 Table of Content Executive Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 Purpose ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering etymon --------------------------------------------------------- 2 -3 2.2 Information prevailing ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ------------------------------------------------------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 Strength -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering unite -------------------------------------- 7 (ii) commit Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 branch to Fit Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The routine of this storey is to determine the differences amidst each of the content archetypes and to prepare much knowledge dear the proportionality of its content. There are fiver content archetypes: Superstore, Category Killer, distinguishing trait Store (offering- predominant), information dominant and the market dominant. A superstore is a one-stop rate where the customer can follow a wide go of goods in multiple overlap categories. The site is commonly unionised by product categories and subcategory. The dimension of content consists of offering cockle, attractiveness in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content much attractive and to achieve their e-business. 1 1 Introduction 1.1 Purpose The mapping of this report is to determine the differences amongst each of the content archetypes and to come upon more knowledge near the dimension of its content. 1.2 Method In order to commit this report, accessing the website has to be... If you emergency to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.