Virgin Mobile Case

new Mobile USA: Pricing for the Very offset time Time A:Who is in the betoken part? How mesmeric is it? What is the fit with the Virgin speck name? The demographics of the prey mart is the y knocked out(p)h generation from 15 29 days of age. This come out segment consists of consumers who atomic number 18 in the flux of their lives. They atomic number 18 either about to enter college or the job foodstuff and this whitethorn be their first cell think. The target food market does come forward to be seductive as it is soon underserved by the different big carriers. The target market itself is an attractive segment, based on the cool and popularity need to have a cell phone. This segment would be the high users of text messaging, games, internet, and ring-tones. The phone would serve as a multi-media device and non just a telecommunication device. However, financially, it is not extremely attractive considering that most 15 18 year olds wo uld need their parents to buy this phone and wage for the monthly process. Most college students rely on their parents for monthly allowances or to facilitate them with the bills. So the target market that can in truth render to pay for the cell phone and the monthly service out of their pockets narrows down to 24-29.

(even though most college students graduate from undergraduate at age 22, majority go back for a high education (masters, mba, law and med school) in which case they are not earning. But the growth rate for this demographic was project to be robust for the next five years. The fit with the Virgin brand name was that the note value proposition for this target market was forward-looking and fun. They ! offered a better, fresher and more priceless offer to this demographic than any other carrier had. VirginXtras was their unique value proposition. The virtuous brand name especially the music stores is very popular within this demographic; so the pairing of mtv and vh-1 to the virgin mobile was a great fit. B:Evaluate the three pricing plans which...If you want to get a full essay, regularize it on our website: OrderEssay.net

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