Public Relations

AIM PR is an essential and integrated component of public form _or_ system of government or service. The professional public relation activity will figure the benefit to the citizens, for whom the policies or services are meant for. This programme aims in imparting such professional PR skill. PRE-REQUISITE FOR PR TRAINING •= intimacy about the organisations. •= Communication skill (oral and written) including language, presentation skills etc. •= Media Knowledge. OBJECTIVE On completion of the training programme the participant will: •= Be equal to(p) to explain PR concept and its importance. •= Be able to explain the importance of organisational image. •= Be able to develop ‘PR’ programmes. •= Be able to maintain better media transaction. TARGET GROUP cured Government Officials (Group A & B), HODs, PROs. CONTENTS S.No. Particulars 1 PR CONCEPTS 2 PR PROGRAMME 3 ORGANISATIONAL IMAGE 4 COMMUNICATION 5 MEDIA transaction 6 SUCCESS TRAITS 7 extension 1 8 APPENDIX 2 Learning Objectives: After reading this chapter you will be able to explain PR concepts explain the importance, functions and elements of Public relations explain the importance of PR in Government CONTENTS 1.1. 1.2. 1.3.



1.4. 1.5. 1.6. DEFINITIONS OF familiar transaction ORIGIN OF PUBLIC RELATIONS NEED FOR PUBLIC RELATIONS FUNCTIONS OF PUBLIC RELATIONS ELEMENTS OF PUBLIC RELATIONS THE COMPONENTS AND TOOLS OF PUBLIC RELATIONS 1.7. somewhat POSSIBILITIES THAT WOULD CALL FOR PUBLIC RELATIONS 1.8. PUBLIC RELATIONS IN GOVERNMENT 1.1. DEFINITIONS OF PUBLIC RELATIONS “Public Relations is the deliberate, planned and sustained swither to establish and maintain mutual understanding between on organization and its publics.” - Institute of Public Relations, USA “Public relations is the attempt by information persuasion and adjustment to machinate public support for an activity, cause, movement or institution.” Edward L. Bernays “Public... If you want to besot a full essay, order it on our website: Orderessay



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