The Role of Media in Influencing Public Opinion

This paper will be concerned with the role of state-supported opinion, the media, and special stake groups inwardly the spectrum of American politics. Of course, with such a broad base of temporal upon which to draw, we mustiness confine ourselves to some of the more visible and study aspects of the topic. In view of that, the paper will begin by looking at the role of public opinion as expressed in survey as an influence on government. The paper will then turn to a apprise look at public opinion and the media using causal agency studies from the pre-election primaries, as tumesce as the role of the media in influencing public opinion of national figures. Finally, the paper will conclude by looking at the role of interest groups and lobbying efforts in the legal branch of the government, assessing the actual and perceived role of each in spite of appearance the political spectrum.

Since the 1960s, interest groups brace become an important pop out of research in the social sciences, and in particular, their impact on the political spectrum of the United States. integrity way of establishing a prescriptive discussion basis for interest groups was to define their interests and conflicts. This approach ties unitedly various groupings from more standard sociological models, and looks for areas of commonality as well at differenc

One particular example in which the Supreme apostrophize seemed to be influence by public opinion, media attention, and special interest groups arose amongst its 1972 Furman vs. Georgia decision and the 1976 Gregg vs. Georgia encase. In 1972, the Court run aground that the Georgia Courts were not acting in the public interest in their imposition of the expiration penalty on William henry Furman. The Court held that, as practiced, the death penalty was unconstitutional in Georgia, and all other states, as then administered. one must carefully be aware that it was the administration of the penalty, not the death penalty itself, that was deemed unconstitutional. Then, in 1976, the Court heard the arguments surrounding the case of Troy Gregg, a man who murdered and robbed his two companions.

This time, the Court found the case in favor of the state of Georgia, and indicated that the raw state under which Gregg had been sentenced to death to be constitutional (Galub, 1986).

The trading of politics. (1988, January 15). Editorial Research Reports 1, 1-42.

However, although there are a serial of problems with opinion polls as indicators of public opinion, the use of the measure is seen by most scholars and laypersons alike as having a major(ip) effect on elections, attitudes toward consumer goods, and opinions on world events. Certainly no political candidate would ever attempt a military posture on a regional issue without first checking the polls (Harris, 1987, pp. 277-380). Polls have made it possible for elected officials to dress out what the voters think about national issues, as well as about the officials themselves. Special interest groups and political lobbyists also benefit from opinion polling, since research may now be done to verify trends and popular views. Polls have dramatically decreased the impact that the powerful or wealthy have on the decision making of politicians because polls are uncommitted on such a wide variety of issues and, because of new technology, can b
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