Customer Service at Ll Bean

Abstract: This case discusses the client service initiatives of LL noodle, Inc, a US-based multichannel retail merchant. LL Bean had evolved from universe a mail order company marketing hunting boots into a leading international retailer sell apparels, home furnishings and outdoor equipment. Its endeavor was to deliver quality products at reasonable prices and offer excellent customer service to customers. In its 98-year long history, the company had preserved the customer-centric tradition set by the founder and had, over the years, molded its operational policies to provide superscript purchasing experience to customers. The company believed that a satisfied customer helped build customer loyalty and encouraged repeat purchases, which were intrinsic to achieve success in the retail business. The case discusses in detail the customer-friendly policies of LL Bean and the customer service practices that had resulted in its being recognized as a customer service booster dose by consumers and industry observers. This overly helped the company to perform wear out than its rivals during the global economic recession of 2007-2009. Experts felt that the companys prize customer service provided it with a competitive edge.

The case impart help students to: (1) understand the importance of customer service, particularly in the retail industry; (2) study the customer-centric policies of LL Bean and the various practices that the retailer followed to provide superior customer service; (3) understand how the customer-centric policies and practices contributed to the success of LL Bean; and (4) explore strategies that LL Bean could adopt in the time to come to attract more customers. This case is designed for MBA / MS students and is mean to be part of the marketing management curriculum. It can also be used in the business strategy curriculum. The belief note includes the abstract, teaching objectives and methodology, assignment questions, feedback of the case discussion, and additional... If you want to hold out a full essay, order it on our website: Orderessay

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