Harley-Davidson Inc. Case Study

Table of Contents 1.0 INTRODUCTION2 2.0 LITERATURE REVIEW3 3.0 CASE summary5 4.0 PORTERS FIVE FORCES7 4.1 Internal Rivalry7 4.2 capableness or new entrants7 4.3 Substitute products7 4.4 Power of suppliers8 4.5 Power of Customers8 5.0 chock up ANALYSIS9 5.1 Strengths9 5.2 Weaknesses10 5.3 Opportunities10 5.4 Threats10 6.0 CONCLUSION12 7.0 RECOMMENDATION14 8.0 REFERENCES15 1.0 INTRODUCTION In year 1901, Harley-Davidson cycle Company was established by William Harley and Walter, William, and Arthur Davidson, who built their first cycle in the Davidson familys backyard in Milwaukee, Wisconsin. Two years later, they achievement built and sold out three motorcycles and substantial increase to eight units in 1904. Then, they moved their company to Juneau Avenue, which is the direct of the companys present offices. In 1907, the company was compound and they introduced its trademark wheel; a 2 cylinder, V-twin engine (the quickest motorcycle at that conviction), able to reach speeds of 60 mph in year 1909. During World War I, the demand for join States motorcycles was grew tremendously in everyplaceseas.

Therefore, Harley-Davidson became a leader in in advance(p) engineering in the 1920s. Thus, during the World War II, Harley-Davidson were built over 90,000 cycles for the military which elevated their production to record levels and earned them the covet Army-Navy E award for excellence in war time production. By 1953, Harley-Davidson was the last remaining major motorcycle manufacturing business in the USA. In 1969, Harley-Davidson was taken over by the American Machine and Foundry (AMF). AMF put the company up for bargain in the late 1970s due to a blunt reduction in sales. The reduction in sales was vox of a poor level of quality in the Harley bike compared to their Japanese counterpart. Minutes away from bankruptcy in 1985, chief operating officer Richard Teerlink convinced... If you want to get a full essay, order it on our website: Orderessay

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