Kodak

KODAK FUNTIME ANALYSIS 1.Diagnosis of the reasons for Kodaks foodstuff persona loss and assessment of presumable development of the market if Kodak maintained the status quo. Answer: Kodak had been experiencing a loss on market share from 76% to 70% over the past five years, which was caused by the action of its competitors exchangeable fuji Photo Film Co. and Konica Corp., wooing consumers with low-priced versions. If Kodak did vigour to deal with the situation, either in pricing or creating something new, rather or later its competitors would continue to tighten their grips on Kodaks market share. The market share would slowly, but steadily, decreased. The growth, compared to Fujis 15%, could non be relied on. At some point, it would be possible for Fuji to equalize its position with Kodak on the market share. 2.Specification of what Kodaks verifiable ought to be at this point. This involves possible trade-offs between market share, profitability, and instigator equity. Answer: These are the known facts from the case: a.Kodaks market share was declining over the past five years, from 76% to 70%, although it remained possess the largest market share in the US with 70%. However, prevail year (1993) it still showed growth of 3%. b.

In 1993, it convey profit about $20 billion worldwide (Fuji managed to make half of it). c.Kodaks Gold Plus instigant was the standard of the picture painting industry, became the largest-selling brand by far, set the Premium brand price at $3.49. Right now, Kodak should be more concentrating in sustaining its current market share. Even thought the competition is brutal and the competitors is closing in, either in market share or profit, Kodak still has the advantage of being the ?standard of the photo film industry. Low-priced versions might interest the costumers for a certain power point of time, but for people who want a much breach result or quality, Kodak still manages to lead for the reference. However, pricing system is still possible... If you want to get a full essay, assemble it on our website: Orderessay

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