Management

Management Policy and Strategy 1. What are the components of the general environment? How does for each one affect the strategy of a firm? Fully beg off and illustrate with G.O.D. (20 marks) The general environment is composed of dimensions in the roomer society that influence an industry and the firms within it. We group these dimensions into sixsome environmental segments: demographic, stinting, political/legal, sociocultural, technological, and global (DGSTEP). The purpose for a G.O.D company is to provide an eastern derived lifestyle concept, as an alternative to the set up Western way of existent. By exploring age-old Oriental traditions and up dating them with modern consumers in mind, G.O.D. emergencys to demonstrate that the techniques and wisdom of yesteryear generations in the east still has a place in the future world. - The demographic segment: Because of the historical reason and mainland chinawares government policy, the citys along the slideway with more wealth and working opportunity than the inland city. Therefore, it attracts a lot of mainlanders to settle down in Hong Kong and southern China (e.g. Sheng Zheng). At the same time, low birth rates in HK which changes the ethnic composition of the population. There is more and more mainlander living in HK. G.O.D.

products sell well in Singapore and in London, and the stationery is popular in France. Twenty-something mainlanders buy the tee-shirts and other goods that attend back to the Cultural Revolution. This shown that those people like the idea or concept of G.O.D products. Especially there was a huge market in Hong Kong and China. Therefore, the demographic changing attracts G.O.D open shops in China. - The economic segment: The health of a nations deliverance affects individual firms and industries. For this reason, companies study the economic environment to identify changes, and their strategic implications. Retailing everywhere has been badly hit since the economic crisis and G..O.D. has been affected... If you want to get a full essay, order it on our website: Orderessay

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