Samsung Electronics Strategic Analysis

Memo To:Kun Hee Lee, Chairman and CEO of Samsung Electronics From:Josh Graham, Senior Consultant, Whirlwind Consulting Co. Date:28-Apr-08 Re:Emerging Chinese DRAM industry Executive Summary Whirlwind Consulting Company has reviewed the latest position of Samsung in the semiconducting material and memory bit industry, and has consummate an extensive internal and external analysis to determine Samsungs options in response to the threat of significant future magnification within the Chinese semiconductor industry. It is our opinion that Samsung should begin an additive decline in the production of low-end DRAM memory chips, and jump an extensive strategic movement towards capturing the higher-end of the DRAM market, as hearty as new niche markets, such as rack memory. The external analyses showed that there atomic number 18 many competitors that have begun to focus solely on production of low end DRAM. The superlative threat observed is the rampant growth of the Chinese fraternity SMIC, which comes as a result of low-cost production and tax-incentives from the Chinese government. The primary recommendation that resulted from this analysis is that the low-end DRAM market has die overcrowded, while the high-end market is currently occupied by exclusively one major competitor, Eplida Memory.

The internal analyses were a clear reading that Samsungs current organizational structure, policies, and business strategy are all competitive advantages. The conclusions drawn from the SWOT analysis were that Samsungs strengths carry more weight than your weaknesses, and that the opportunities that exist, if properly exploited, should help Samsung sweep the threats with no significant difficulties. The financial analysis was also an trace of the exemplary track record of Samsung Electronics, most notably the semiconductor division. Our opinion is that Samsung should have no financial difficulty with transmutation your concentration to a new segment of the memory chip market. It is... If you want to get a full essay, order it on our website: Orderessay

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