The Energy Bar Industry

Energy Bar Overview The energy contain grocery grew from a grass roots effort focused on the consumer stem turn of performance athletes. These athletes usually obtained products at competitive events that were geared towards the daily consumer. The build up of this market place is attributed to PowerBar, but there was profound contribution from others. PowerBar and the Market PowerBar began as a company seeking to ca-ca a performance-enhancing food that marath wizrs could consume during an energy-draining race. Initially, the product was marketed and distributed at roll shops and events where running and biking were the competition medium. As this invigorated category began to expand, new entrants began to enter the market. These new entrants began to segment the food bar market into several categories. The primary consumers of the food bar market basin be separated into three major segments: energy bars, sports bars, and charge loss bars. In the US, the food bar market is henpecked by several companies: PowerBar, Balance Bar, Luna, MetRx, and Clif Bar. Each of these is representative of one of the three major segments in the bar market. In scathe of similarities, the food bar industry as a unit seems to be targeting demographic rather than their target segment.

Marketers are commission more of their dollars into packaging their products to conjure up to women. This can be seen by the focus on flavors such as Chocolate cover Strawberry (Cytodynes Xenadrine Bar), Almond Bliss (Natures Plus Especially Yours Bar), and Chai tea (Clif Bars Luna Bar). While some companies in the food bar industry are more a focus on women, they are able to differentiate by the type of women they market to base on the segment each company focuses on (i.e. sports, energy, and weight loss). Women in each category have specific needs that need to be met. For example, an energy bar would appeal to a woman who is a busy executive on the go and has limited time to stop for a meal. Whereas a woman... If you want to get a full essay, order it on our website: Orderessay

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