Situation Background UWB has established itself as a major financial institution with several facilities within the United States and internation exclusivelyy. UWB caters to consumer and small business clients. In order to secure a large band of the commercialize share, UWB must maintain competitiveness by always developing and marketing products. In order to effectively market these products, UWB must ensure that these products respond to the needs of existing and likely guests. Although UWB has been very successful at developing products in the past, the family has mainly focused on domestic market. Additionally, the efforts of the Brian Allen and his team relieve oneself not been as fruitful with recent initiatives. There is a great need for the organization to develop lucrative products to expound UWBs market share and to maintain profitability. The company must stratagem a strategic plan which would incorporate the release of smart products and the development of methodologies that would continuously provide the company accurate feedback on what the customers need and want. UWBS new undertaking requires strong and knowledgeable leading to evaluate all internal and external forces present, analyze on tap(predicate) statistical data, and create a strategic plan that considers all those factors.
UWB must recognize the present issues, assess the risks and benefits of plausible alternatives, and exact the most optimal solution. Further evaluation is needed to mention organizational issues and challenges which must be immediately addressed. Issue Identification Issues inconclusive data ·Data collected was skewed towards one customer demographic.·Large sample size which may distort data lack of knowledge ·UWB leaders lack necessary understanding of research and data analysis. Inconsistent methodologies·UWB employs different processes in data collection. wit of directors may prevent the release of two profitable products.·The senesce of directors has a... If you want to get a full essay, order it on our website: Orderessay
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