A Cautionary Tale for Emerging Market Giants

Fifteen years ago, japanese companies
accounted for 141 of the companies
and 35.2% of the revenues of
Fortunes thence brand-new Global calciferol list.
By 2000 their share of revenues had fallen
to 20.8%, and by last year it had shrunk to
11.2%, with only 68 Japanese companies
do the list. During the same period,
U.S. fi rms portion of Global 500 revenues,
which was 28.4% in 1995, grew slightly, to
30%. Firms from the European Union and
Switzerland, meanwhile, increased their
portion from 31% to 36%.
Much of Japans loss has been a absorb for
fi rms from emerging markets. Since 1995
companies from the BRIC nations (Brazil,
Russia, India, and China) have seen their
combined share of Global 500 revenues
leap from 0.9% to 10.4%. But will those
countries lose their edge in the years ahead,
as Japan did? Or will they fi nd ways to remain
globally competitive and protect their
shareâ€"as the U.S. and Europe have done?
To answer those questions, we first
pauperization to register why Japan was unable
to continue the meteoric bring up it saw
in the 1970s and 1980s, because the new
generation of emerging-country multinationals
bears a disturbing resemblance
to corporate Japan in the 1990s.



Over the
past quarter century, we have tracked
the rise and fall of Japanese business, and
our research reveals that the very factors
that enabled Japans early success led to
its later failure. What gets you to the top
is not what keeps you there. The problem
for Japanese companies is that theyve
been unable to transform the cultures and
processes that propelled their early exportled
growth into those needed for global
leadership.
A Cautionary
Tale for Emerging
Market Giants
How leadership failures in corporate Japan
knocked its companies away the world stage
by J. Stewart Black and Allen J. Morrison
September 2010 Harvard Business revue 99
HBR.ORG
If the emerging giants are to avoid Japans
mistakes, they will need to dramatically
change their business...If you want to get a full essay, beau monde it on our website: Orderessay



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