Assd

INTRODUCTION

Introduction chapter contains

1.1Introduction about the study
1.2Objectives of the study
1.3Importance and the relevance of the study
1.4Scope of the study
1.5Limitations of the study

1.1 INTRODUCTION:
India with a existence of more than the 100crores is potentially one of the largest consumer market places in the world. With urbanization and phylogeny of economy, brand identity, living style, suggestion and interests of the plenty changes according to the continue nation.
Marketing is about winning this new environment. It is about grounds what consumers wants supplying its more efficiently and more conveniently.
The consumer market may be identified as the market for product and services that are purchased by individuals as class for their personal consumption. Pharma is a typical consumer product purchased by the individual primarily for their good health and also for sensible fitness and beauty. Different types of Pharma medicine are she-boptable in the market and more or less pith of all drugs are same. The market of drugs or medicine is face a cutthroat competition and many companies are vagrant in the market with their products with different brand names.



In such(prenominal) a kind of situation different factors which influence to the people choice for Ayurvedic medicines are mainly doctors prescription, availability at chemist shop, suggestion of chemist, efficiency, quality, images.
So, marketing is both philosophy and technology. It is technology because it suggests ship canal and means for effective production and distribution of goods and services in the market to give maximum satisfaction to the consumer.
The marketing four-in-hand is responsible for both, determining and suitability of goods and services presented by the caller-out to the market, and also determining about potential market and catch up with better relation with the retailer.
In this regard the marketing...If you want to get a full essay, order it on our website: Orderessay



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