Employees: 3,288
Exchange: NYSE
The donut manufacturing and retail industry is segment really into three very distinct groupings of companies. We see the doughnut chain operations, such as Krispy Kreme Doughnuts, Dunkin Doughnuts, and Winchells. Increasingly, large grocery stores pack in-house bakeries where fresh doughnuts argon produced from frozen forms. Finally we hand over institutional bakeries that produce as private brands sold in thingamajig stores and other outlets. The opposition, in general, is establish on differentiation. The sense that you should bind is that, although there are national chains, the competition plays out topically as customers make choices based on preference, convenience, and presence or absence of competitors. there is relatively little price-based competition. The primary elements of competition among national chains as they operate local shops
hold:
Product quality and appeal (freshness, taste, etc.)
Convenience and location
Overall identity card offerings
Unit décor, ambience, cleanliness, street appeal, etc.
Brand reputation and name.
With a greater focus on health and weight in the United States, doughnut makers are being forced to regard their strategies.
Some have begun to augment their menu selection with items that are more healthful. Clearly the emergence of gourmet burnt umber and coffee beverages represents a huge opportunity for companies owing the synergistic disposition of coffee and doughnuts. Finally, our increased tempo of life lends itself more to feeding on the run, which is good for doughnut shops.
Most of us have no problem recognizing that KKD is using a differentiated strategy.
There is little discussion of cost control or competing based on ability to keep costs lower than competitors. KKD, and thence others, seem to hone in on quality, reputation, and menu…and this is accordant with the KSFs that we developed and with the weighted competitive strength assessment....If you want to turn a full essay, order it on our website: Orderessay
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