The 2 adverts I chose to analyze were a core ad for Beyonces new fragrance called Heat and a DKNY ad for its perfume Be Delicious. I found both of these ads in raft Magazine so they ar obviously competing to attract a similar audience. Although the advertisements look very(prenominal) polar, they are using umpteen of the same techniques to aro go for to an audience.
The Beyonce advertisement pictures a full remains shot of Beyonce in a revealing, red satin dress in front of a reddish-brown background. She looks very beautiful and in order to almost seduce them, is making direct optic contact with the viewer of the ad. At the top of the page in large, red capital letters is HEAT. The words find THE FEVER are located in the center of the ad and on Beyonces chest. In the bottom right legislate corner of the ad is the glimmering, red glass bottle of perfume.
This advertisement utilizes many different visual elements in order to appeal to its target audience. The target audience of this ad is obviously women because they result be the one to wear the perfume. I believe the think age group the ad is trying to appeal to are teenagers because Beyonce is an artist who is well liked by many new(a) women.
The designers utilize Beyonces fame and beauty to reach out to consumers. By making Beyonce look so beautiful in the ad, it appeals to the hope of teenage girls to be that beautiful and shops the reader feel that by using the fragrance they can be that beautiful too. The use of Beyonce in the ad could also appeal to men and make them want to buy the perfume for their girlfriends or wives. The rhetorical context of use behind this advertisement is promoting waken. Beyonce is dressed in a very revealing outfit and posing in a attractive way so I believe that the advertisement is promoting sex to the readers of the magazine.
Other advertising choices made by the designers were the use of different fonts, font...If you want to get a full essay, order it on our website: Orderessay
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