Mcdonald's And Kfc In China

Question 1:
With the rapid development of Chinese delivery and gradual increase of disposable income, people are compassionate more about the feel and estimablety of the nourishment preferably of just being satisfied with being complete later each meal. However, the food cut down never stops b separateing Chinese people in the last few years, and those food issues stick out the trend of becoming more and more severe. For example, in the progress to the Olympic Game in Beijing in horrible 2008, the leaderships effort to cr devoure an image of a safe and hygienic China led to the food malicious gossip about a widespread contamination of milk products with melamine, a toxic additive which killed at least six children and sickened tens of thousands of otherwise children. Although Chinese government took action to prevent such food safety issue from happening again, more or less other food-related scandals nonetheless appeared in the following years, such as ink, dye, bleach, wax and other toxic chemicals used as additives into food people eat every day, which reignited fears over food safety despite recurrent government pledges to crack down on tainted food. wherefore is China having such trouble making its food safe?



In my opinion, the biggest stimulus for food companies to produce improperly is that by using additives, they can cut overhead costs and progress profit margins while they merely think about the affects the additives give have on consumers. Although those businessmen may make some profit, they already lose their conscience.

Question 2:
With the food issue becoming more and more severe, what McDonalds tries to convey in its new ads campaign is very important since the information reason out in the ads stresses the food quality and safety. In the new ads, McDonalds will have got hygienic meat and fresh food, and it is quite different from the old ads in which McDonalds will feature its delicious food by using attractive pictures. To me, it is a wise move because under new food environment, the quality of food is far more...If you want to get a full essay, order it on our website: Orderessay



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