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minimed freedom
artificial pancreas

2011 merchandiseing Plan

Presented by
Executive Summary

Medtronic Australasia Pty Ltd (Medtronic), a medical checkup device company, provides medical technology of lifelong solutions for people with chronic illnesses. Medtronic is now ready to introduce a new ingathering to improve the quality of life of people with Type 1 Diabetes (T1D): the Minimed license.
The Minimed Freedom is an artificial pancreas based on the latest generation of sensor-augmented insulin pump therapy. The product is positioned on a more-for-more philosophy and targets the T1D state aged 15 to 44 categorys old, new and accredited insulin pump users through the value proposition: for the active individual, the Medtronic MiniMed Freedom is a fully automated diabetes management solution that offers heighten freedom and quality of life.
The merchandise goal is to have 800 physicians awake of the new product within 3 months of launch providing a return of 1.25 devices prescribed per doctor, which will contribute to the selling of 1,000 units in the outgrowth year followed by 2,000 units by year two. An proceeds on Quality of Life of users by 50% is evaluate within 6 months of use of the new device.
A legal injury skimming strategy has been proposed based on competition and customer value.



The product will be priced at $9,950.00 at year 1 and discounted to $9,500.00 at year 2.
A budget of $500,000.00 has been allocated to the sign two years of the marketing campaign of including communication impart such as Public Relations, Advertising and Direct Marketing.
The proposed follow up program based on the anticipated sales and marketing cost is forecasted to contribute $4.68 million (AUD) profit post-tax in the first year and $10.34 million (AUD) in the second. Contingency measures based on potential risks are identified.

Contents
Executive Summary2
Current Market Situation4
Macro Environment4
Company Background5
merchandise Description6...If you want to get a full essay, enunciate it on our website: Orderessay



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