Television

total Foods
Industry: Natural and organic foods supermarket

Porters 5 forces:

Threat of substitutes:
It is easy for customers to switch to conventional retailers that in addition offer organic food. its a one-stop shopping for the customers because they do not begin to go to two breeds to get tout ensemble their shopping done
Bargaining bureau of suppliers:
Only 1% of farming area was certified organic, get higher prices for organic dandys

Bargaining power of buyers:
Retailer determine price, consumer could go buy other place, scarce will not receive same quality, buyers didnt have much power
Threat of new entrants:
Medium- government regulations, high costs
metier of rivalry:
If other retailers are committed, they can be fundamental competition for whole foods.

Current Strategy:
Offer the highest quality, to the lowest degree processed, most flavorful naturally preserved and fresh foods available.
maturement Strategy: (p. c-12)
Growth out cable system of expanding via a combination of source its own stores and acquiring small, owner-managed chains that had capable personnel and were turn up in desirable markets.
Store location strategy: (p. c-14)
Whole Foods favored store locations in the upscale areas of urban metropolitan areas.
Developed models to analyze potential markets
Product line strategy: (p.



c-16)
Sell food that met strict standards and that were of high quality
Product line includes natural, organic and gourmet food items and nonfood items.
Pricing Strategy: (p. c-18)
To dish out at the most competitive prices possible
Seek out good prices from suppliers and keeping its prices on key items as competitive as possible
Merchandising strategy: (p. c-20)
Layout of each whole food store was customized to fit the particular site and building

SWOT:
Opportunities:
Popularity of healthy living
Consumer lead for organics was growing at double digits
Consumers looking for premium goods
Consumer passion for organic products allowed retailers to...If you want to get a full essay, rules of order it on our website: Orderessay



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