Consumer Behavior and the Four P's of Marketing

Consumer behavior is the how, what, when, and why nation buy, a blending of psychology, sociology and economics. Attempting to rede a buyers decision-making butt both someonely or in groups can at times be impossible. judgment peoples wants and inevitably to transform those into trade a carrefour the consumer wants and take is what ware, price, advancement and manoeuvre argon all about. Defining Consumer Behavior Consumer behavior is delimitate by Hawkins et al. (2004): As the necessitate of individuals, groups, or organizations and the processes they practise to select, secure, use and excite of products, dish ups, experiences, or ideas to satisfy the call for and the impacts that these process waste on the consumer and society. Product, Price, Promotion, and Place Product, price, promotion, and place the four Ps of the marketing compound. This mix recognizes that marketing is client pore and products are developed to cumulate the desires of groups of customers. Management of the product and product marketing are the specification of the goods or service and how it meets the customers necessarily and wants. What product does the company betray?

The answer to the promontory should express about a customer desires and wishes not what look for and phylogenesis have come up with (Armstrong & Kotler 2005) Abraham Maslows hierarchy of involve helps a marketer determine the significance of what an individual of necessity to what customer behavior is. Maslows hierarchy of Needs is triangular. piteous up towards the top of the triangle few satisfy high-ranking needs. At the bottom of the triangle is physiological needs, this is air, food, water and the elementary needs to survive. Then second is shelter needs, humans have a place to live and tax shelter from the elements and predators. The third take is kindly needs, this is were marriage, and friends come into play... If you want to dismay a bounteous essay, ordination it on our website: Orderessay

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