Online Buying Project Proposal

Thought process The Indian e-commerce industry is still in its emerging phase with only 42 million network users (2007) at 3.7% penetration, but growing at 30% socio-economic class everywhere year. Nevertheless, the invention of internet has created a paradigm transform of the conventional way people shop. Despite the economic slowdown, profit retail in India grew by 38% (2007-09), r from severally oneing Rs. 26 cardinal in 2009. The rapidly increasing online minutes has created a pack to regard how the guest perceives online purchases and if there both critical genes which merchantman diverge the guests. The enormous growth potential drop for online retail in India and its success story in US provides a coarse opportunity to study the factors which allure these purchases. finish Problem A pile of studies have been conducted to analyze node behaviour, not only to recognise the customer, but to create trade strategies for the companies based on the resul ts. Online sell is a new spiritualist of retailing for India and various factors ( comparable price, trust, variety, convenience, availableness etc.) influence the customer purchases. In addition, different product categories influence in a different way on each customer share and their purchases decisions.

The objective of the study is to examine which factors influence online purchases and to further understand the customer segments and product categories where the effect is most. The results pull up wager be useful to online retailers in nightspot to satisfy customer demands and compete effectively in the online market. query Design Research bother: To conduct a diagnostic stud y to make the primary(a) factors the onlin! e customers takes into consideration when making purchases online in different product categories deal books, apparels, electronics etc. Further, to investigate if any customer segments can be identified and if the segments relate more strongly to a particular(a) factor than others. Methods: Interviews and survey...If you want to get a full essay, order it on our website: OrderEssay.net

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