Marketing Paper

A SWOT Matrix for McDonalds Corporation [pic] Strengths - S 1. fond employee training and promotion mostly from within. 2. toilsomeest brand image. 3. Strong planetary presence 4. Economies of scale 5. Consistent full-blooded financial performance. 6. train food safety seriously. 7. Large really estate portfolio. 8. Strong innovation and product development. 9. Community point, affablely responsible. Weaknesses W 1. High employee turnover. 2. all over saturation of real estate in the U.S. 3. Foreign capital revenue and debt. 4. Fluctuations in operating and last(a) profits. 5. Core products out of correct with healthy modus vivendi trends of consumers. 6. be increasing each course of instruction and in 2011 exceeding $18 million. Opportunities O 1. Healthier lifestyle trends. 2. Focus on corporate social responsibility, sustainability. 3. International expanding upon into emerging markets. 4. Diversify its portfolio. 5. Joint ventures with retailers. 6. change magnitude bouncy drinks market. 7. Low fat, low calories, healthy offerings. 8. Locations have overaged appearances. SO Strategies 1.

cover up to heavily market more environmentally friendly products focus on being green orient (S8, S9, O2). 2. Accelerate growth opportunities in China, India, and new(prenominal) Asian Countries (S2, S3, O3). 3. carry on to introduce healthier products into their menus (S8, S6, O1). 4. Open in the buff, healthier, more upscale locations (S7, S 4, O1, O4). WO Strategies 1. alte! r restaurant locations which are outdated in the U.S. and atomic occur 63 in particular (W2, O8). 2. Introduce McCafe beverage service into U.S. and other geographical regions (W5, O6). 3. Use real estate holdings for joint ventures or new restaurant chains (W2, O4, O5). Threats T 1. Increasing number of health witting consumers. 2. Global economic...If you want to get a full essay, arrange it on our website: OrderEssay.net

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