Netflix Challenges Blockbuster over Online Rentals

Online DVD rental services that deliver movies by institutionalize are growing quickly, with more than 5 gazillion subscribers nationwide. at one time the company that pioneered the pipeline, Netflix, is accusing megahit of trying to copy its secure Internet business model. Netflix launched its service seven years past in response to the founders frustration with tardily fees at video stores. Netflix subscribers can keep DVDs as long as they want. As soon as one is returned, a new movie is sent out from the customers online wish list. Netflix says that blockbuster duplicated key features of that service when it launched its own online whirl 19 months ago. If you think back, five, six and seven years ago, thither was no other way to rent movies other than expiry to the video store before Netflix, spokesman Steve Swasey says. So Netflix overted its business methods. And we believe that Blockbuster has deliberately and willfully copied them from top to bottom. Blockbuster says that a lawsuit filed by Netflix last week has no merit. Blockbuster has signed up more than a million subscribers for its online service. And although Netflix has three-and-a-half times that many members, Blockbuster says its rival is running scared.

Blockbuster online has emerged as a real competitive force in the online rental industry, says spokeswoman Karen Raskopf. And it would appear that Netflix would prefer to take us on in the courts rather than facing us in the market place where the consumer is the judge. If the case goes to court, Blockbuster could argue that its service is somehow various from Netflix, or that Netflixs patents are invalid because someone else was doing the corresponding thing first, or because the idea was so obvious, it wasnt truly an invention at all. Patent attorney Ben Borson says the challenge for the patent system is to reward pioneers and still allow followers to generate their own improvements. With inventions, as with movies, sometimes the remake is better... If you want to stand by a full essay, order it on our website: Orderessay

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