A Study of the DailmlerChrysler Merger characterization in U.S. and European Media Research paper Sergei Golitsinski 48C:291 Project in Communication Studies Dr. Dean Kruckeberg, APR, Fellow PRSA December 17, 2000
Daimler-Chrysler Merger Portrayal 2 Introduction: globalisation and Public Relations at once the business world is becoming a smaller place. wizard of the main trends in corporate business is going globose: forming transnational businesses, which are spanning boundaries between nations and even continents. The most evidentiary change that our companies face is globalization of our business, argues Wooland (1996, p. 6). As late as the 1980s it was possible for a major industrial partnership to limit its market presence to one or both major regions of the world, and to know with some confidence who it was competing against in those areas. That is no longer possible if a company hopes to succeed. Now we must(prenominal) be global, and our competitors are the old ones we have always known, yet also new ones, who are just getting started (Wooland, 1996, p. 6). Globalization magnifies the abide by of a business considerably. But greater value is not a given. This is because the trend towards globalization can lots be a source of confusion or uncertainty, argues Drobis (1998, p. 34).
international companies face the challenge of building relationships that do not presently exist and maintain them in an environment of different nations, cultures, languages and traditions. Culbertson (1996) notes, that much(prenominal) organizations have limitations, suggesting a great need for guidance in relationship building and maintenance (p. 1). Referring to Grunig, he concludes, truly telling public relations practitioners provide exactly that guidance (Culbertson, 1996, p. 1). Wakefield (1996) observes, that the image of international public relations, that is, practicing PR in an international or cross-cultural context, is rapidly attracting the attention...If you want to get a blanket(a) essay, order it on our website: Orderessay
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