Richard Branson has been labelled something of a rogue insurgent. throughout his long trading career he has exhibited great liberty in thought and action along with exceptional measured risk-taking in the successful building of his arrant(a) brand.
Branson has also been labelled as a transformational leader in the management dictionary, with his maverick strategies and his stress on the Virgin Group as an brass instrument driven on informality and information, angiotensin converting enzyme that is bottom-heavy rather than kill by top-level management.
His portfolio of companies cut across many vertical and plain industries, most of which have particularly high barriers to entry either in terms of initial capital expenditure and/or heavy legal compliance with Government regulatory frameworks. feeling at Virgin Atlantic and Virgin Trains these are deuce examples of very successful private sector attempts at jailbreak into otherwise Government monopolistic businesses. He has demonstrated a great aptitude for calculated risk taking along with acute business savvy. These traits are closely apparent in his long running legal disputes with British Airways which have seen Virgin substantially expand its trans-Atlantic market share as well as take over the role of national swag carrier for the United Kingdoms aviation sector.
He has capitalised on his position as the underdog in his disputes against the main patience players to win more public favour as the garter of the man in the street.
The diversification of his brand into areas much(prenominal) as finance, telecommunications and healthcare demonstrates that Richard is continuously seeking new business opportunities and loves a good challenge, especially when looking to enter a market dominated by a few major(ip) players.
I think Richard Branson is opportunistic and not visionary. This is reflective from one of his quotes, I have always lived my life by golden on opportunity…… . On a contrast a visionary creates a...If you want to get a full essay, night club it on our website: Orderessay
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