Strengths
Nike is a globally recognized for being the repress one sportswear mail in the World.
Nike being a competitive organization has a healthy aversion towards its competitors during capital of Georgia Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage.
Nike has no factories; rather it uses contract factories to get the work done which makes it instead a lean organization. It has contracts with above 700 shops globally in around 45 different countries.
Weaknesses
Even though the organization has a diversified range for sportswear, the income of the business, however, is still heavily dependent upon its mete out of the footwear market which leaves it at a quite under fire(predicate) spot if for any reason its market share erodes.
The sell sector is price sensitive; retailers usually tend to declare oneself a very similar experience to the consumers with another cheaper product, which in return tends to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.
Nike was for quite some time unwilling to disclose any type of education concerning its partnering companies.
It was charged with the violation of overtime and minimum wage grade in Vietnam, 1996, that was seen as having poor working conditions, and that it was also charged for exploiting cheap workforce overseas.
Nike was also reported to have employ child labor in Pakistan and Cambodia to produce soccer balls.
It was positioned as a subject of criticism by anti-globalization groups due to its stubborn and exploited manner that was quite a disaster for its reputation.
Opportunities
The brand is sternly defended by its owners who believe that Nike is not a trend brand, however, a large number of consumers wear Nike product because they gain a manner trend rather than to participate in a sport. It is mostly argued that in youth culture, Nike is a fashion brand which...If you want to get a full essay, pasture it on our website: Orderessay
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